A West Coast Inspired Luxury Cocktail Attire Collection

Inspiration and Target Market

The inspiration for this collection is the ocean's waves as they crash of the shore. I want to portray the movement of the waters and the dynamic blend of colors of waves to represent transformation and beauty of earth's natural occurrences. About 71% of the earth’s surface is covered by ocean waters and yet humans have only explored around 5% of it. The idea reflected in the collection is the underwater world that has not yet been explored by mankind and all the discoveries waiting to happen.
This collection targets women who are 18- 25 years old who live on the west coast of the United States.  The garment category is cocktail dresses that can be worn for parties, date nights, or attending at a beach wedding. The perfect girl to wear this collection would be a fun and adventurous girl who loves going to the beach, traveling, socializing, and likes to have a unique style.